About

Mac snob since grade 2

Growing up I loved computers. From building simple HTML websites to exploring the Oregon Trail, I was excited by digital tools and experiences.

Studying journalism + marketing at Indiana University helped me develop my role as the digital marketing manager and later the operations manager at Legacy Window and Door.

Growing my position within the company taught me about business strategies and operational structure but I was ready for new challenges in a creative and collaborative environment.

I choose to enter the DESIGNATION full-stack-development bootcamp where I  acquired skills in lean UX research, prototyping and interaction design, while working with real clients.

I define myself as a strategist- research and general design set the stage for product deployment and management. Check out this deck for further definition of my holistic approach.

Understanding processes not by pieces but by the whole.

Before I was a designer I was a trained journalist with a savviness for web design. As I moved from providing content to creating functionality, I became aware of  the flow and behavior of the user experience.

Looking at processes and discovering usability issues from a structural perspective inspires me. Determining user motivations and creating experiences that help them is my passion.

Affinity diagram

Wireframing

Personas and scenarios

Journey mapping

On-site/Remote usability testing

Accessible design

Prototyping

Market research

A/B testing

Contextual inquiry

Visual mockups

Illustration

Copy writing

Heuristics

Axure

Photoshop

Illustrator

InDesign

Color theory

Typography

Sketch

Proto.io

SEO/SEM

HTML

CSS

Wordpress

Joomla

InVision App

POP

Marvel

Bachelor of Arts in Journalism

Ernie Pyle School of Journalism

Indiana University, Indianapolis

August 2012

Full stack design + dev bootcamp

DESIGNATION

Merchandise Mart, Chicago

June 2016